Every four years, football takes over far more than the pitch. In Mexico, the World Cup becomes part of everyday conversation — in the streets, at work, at home and everywhere in between. Old stories return, legends become relevant again, and an entire country reconnects through a celebration that has grown into something bigger than sport: culture.
For Uber, Jorge Campos and Luis García stepped out of the role of brand ambassadors and became what they really are at heart — two people who simply love football. Enough to change the plans for the day, get in the car and go play a quick match. Because during the World Cup, sometimes the best part of the journey is deciding to take it together.